24 October 2024

ECOPACK Communications Campaign to Increase Glass Collection for Recycling in Bulgaria | Mihail Mitev, Ecopack

Mihail Mitev, Customer Services Manager at ECOPACK Bulgaria, shared the story of how ECOPACK, the largest EPR scheme company in Bulgaria, launched a three-year communications program using a variety of channels to disseminate separate collection messages to the public.

 

In Episode 6 of our “90 Minutes to Close the Loop” web series, we heard several insightful presentations on communication campaigns aimed at boosting the collection and recycling of glass packaging.

Mihail Mitev, Customer Services Manager at ECOPACK Bulgaria, shared the story of how ECOPACK, the largest EPR scheme company in Bulgaria, launched a three-year communications program using a variety of channels to disseminate separate collection messages to the public. From billboards to community events, ECOPACK called for action with simple, direct messages to encourage the separate collection of glass packaging.